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NOTHING SPECIAL

McCain was looking for a way to grow on their existing campaign of "There's something special about nothing special".

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Targeting families, we looked to highlight those messy, monotonous moments we take for granted and to emphasize how those not so special moments really are the most special.

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This film features a well-dressed couple arriving at a dinner party, only it's run by their own children.

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A couple excitedly make their way to the front door. The man knocks and it opens with seemingly no one there until he camera pans down to a child dressed in baggy formal wear resembling a waiter.
 

Boy: G-good evening, party of...
 

Counts on his fingers.
 

Boy: 2? 2! Follow me please.
 

The boy leads them to the living room where a makeshift restaurant is set up.  A young girl comes by with a jug. She spills some water and freezes for a moment before using her sleeve to dry the spill.
 

Boy: Dinner is served!
 

With the couple distracted, the girl escapes while the boy walks towards the couple with a tray.
 

Boy: For tonight's menu we have a plate of chips, a bowl of chips, and my favourite, a cup of chippies. Enjoy.


Woman: What a special dinner, looks delicious!


Boy turns around revealing chips stashed in his back pocket. Couple laughs before digging in.

 

Man: Compliments to the chefs!
 

The pair of children peeking through the kitchen door giggle and jump up and down.


Super: There's something special about "nothing special"

McCains logo and packshot.


End frame: Smoke coming from the kitchen.

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